Huge News! ACoT becomes the Greater Austin Creative Alliance!



GET YOUR ART ON Mayoral Proclamation, and press conference
on Austin Circle of Theaters re-branding Austin Circle of Theaters Becomes The Greater Austin Creative Alliance, with expanded mission and scope
Mayor Lee Leffingwell and The Greater Austin Creative Alliance (formerly Austin Circle of
Theaters), in partnership with the City of Austin Cultural Arts Division and CreateAustin, with sponsor Capital One Bank

Mayoral Proclamation that October is time to “Get Your Art On,” Austin’s month-long celebration of art, culture and creativity in honor of National Arts and Humanities Month. Immediately following
the Mayoral Proclamation, Austin Circle of Theaters will hold a press conference to announce their re-branding as The Greater Austin Creative Alliance.

September 24, 2009 at 5:30 p.m.
Austin City Hall lobby, 301 W. 2nd St., Austin, TX 78701

Austin, TX—Mayor Lee Leffingwell will deliver a proclamation that October is GET YOUR ART ON month, and the Austin Circle of Theaters will officially announce their new incarnation as the Greater Austin Creative Alliance at City Hall on September 24, 2009.

GET YOUR ART ON is an annual city-wide celebration of arts, culture and creativity in honor of National Arts and Humanities Month. Get Your Art On will feature events and activities of more than 100 participating organizations, new and established, across all creative disciplines and genres. “Austin has a unique culture of creativity, and Capital One Bank recognizes that financial support of local arts is an investment in the future of our city and its people. GET YOUR ART ON month serves to increase the public’s engagement with Austin’s art scene, and Capital One Bank is proud to be a leading corporate citizen here,” stated Capital One Bank Market President, Laura Mathieu.

Started in 2008 by the Austin Circle of Theaters (ACoT), Austin’s 2009 GET YOUR ART ON celebration is made possible by The Greater Austin Creative Alliance (formerly ACoT) together with CreateAustin, the City of Austin Cultural Arts Division, along with generous sponsors Capital One Bank, Austin American-Statesman and Emmis Broadcasting. Additional sponsors include National Arts and Humanities Month, Hook ’em Marketing, Downtown Austin Alliance, CapMetro, Armadillo Christmas Bazaar and the South Austin Museum of Popular Culture.

Building on its 35 years of work to create greater public awareness, appreciation of and support for Austin’s performing arts community, ACoT will change its name to The Greater Austin Creative Alliance, effective October 1, 2009, and will expand its services to address needs of the larger creative community beyond theatre.
The change reflects recommendations from the CreateAustin Cultural Planning Process, which called for establishing a central go-to resource that can assist individual creatives and both non-profit and for-profit creative businesses through advocacy, collaboration, marketing, professional development and capacity building. ACoT has provided these services in some measure for its own performing arts community for years and was deemed the obvious leader in expanding these resources.

“The CreateAustin initiative had created both a process and an opportunity for more significant work,” says Latifah Taormina, Executive Director of Austin Circle of Theaters. “ACoT is a strong organization, well- connected locally and nationally to be the hub of an expanded set of services to strengthen our creative community. ACoT is especially grateful to the CreateAustin leadership team for its guidance and support of this transition.”

The Greater Austin Creative Alliance anticipates no immediate changes in staff and will continue to provide core ACoT services:, popular arts and cultural portal for 900+ creative organizations and hundreds
of individual artists across all sectors (Part of the Artsopolis Marketing Partnership network of nonprofit
sites serving 36,000,000 across the USA)
AusTIX full and half price ticketing services, including its weekly e-minder to 10,000 ticket buyers.
The Austin Arts Minute on News 8 Austin, a weekly TV spotlight on events opening that week, across
all arts disciplines
Get Your Art On, an annual city-wide celebration of Austin’s art, culture and creativity in honor of National Arts and Humanities Month every October
• Member access to affordable health, liability and other forms of insurance artists and creative organizations need as well professional online training via its partnership with Fractured Atlas in New York
• Actor’s Equity Paymaster and Umbrella Services for non-Equity companies wishing to hire Equity actors for their productions
• Free Night of Theatre, Unified General Auditions and the B. Iden Payne Awards
• Sponsored Project and Emerging Artist counseling and support
• Workshops and conversations with national and international arts leaders
• Audience development initiatives and research

The Current ACoT board will be managing this transition, assisted by members of the CreateAustin Leadership Team. Immediate goals include obtaining additional input from the creative community, developing a set of attributes for an expanded board to lead the transition and confirming an initial work plan.

During early planning for this transformation, ACoT brought nationally respected experts in arts management to Austin to help shape the structure and focus of this new effort. Leaders included Kevin McCarthy (Arts and Culture in the Metropolis: Strategies for Sustainability) Stephen Tepper (Engaging Art: The Next Great Transformation of American’s Cultural Life, with Bill Ivey), Tom Kaiden, COO of Philadelphia Cultural Alliance and Andrew Taylor, Director of the Bolz Center for Arts Administration (http:www.artsjournal/artfulmanager) and a leading thinker on cultural dynamics and a systems approach to a region’s cultural ecosystem.

For more information about how to GET YOUR ART ON, please visit More information on The Greater Austin Creative Alliance will be at as of October 1, 2009. About The Greater Austin Creative Alliance (formerly Austin Circle of Theaters): The Greater Austin Creative Alliance builds on ACoT’s 35 years of work to build greater public awareness, appreciation and support for Austin’s performing arts community in order to serve the wider Austin creative community across all disciplines and sectors. The Creative Alliance is a non-profit, community-based organization that grew out of the CreateAustin initiative and works to advance, connect and celebrate Austin’s creative life. The Greater Austin Creative Alliance is funded in part by City of Austin through the Cultural Arts Division and by a grant from Texas Commission on the Arts and the National Endowment for the Arts, which believes a great nation deserves great art.

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About nowplayingaustin

The Austin Creative Alliance is a nonprofit performing arts service organization working to cultivate an environment where the performing arts can grow and flourish. We serve over 130 arts organizations with marketing, ticketing, audience development services; AEA paymaster, information & referral services — plus access to affordable health, liability, and event insurance. We also provide online professional development seminars, fiscal sponsorship services for emerging arts groups, host annual unified general auditions, annual theatre industry awards, and consistently advocate for the many benefits the arts bring to our quality of life.

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