AUSTIN SHOWS THE NATIONAL ARTS MARKETING PROJECT CONFERENCE HOW TO ‘GET YOUR ART ON’!
Austin, TX—Get Your Art On 2009, Greater Austin Creative Alliance’s awareness campaign that celebrates Austin’s art, culture and creativity in honor of National Arts & Humanities Month, is ending with a bang! Jessica Thompson, Outreach Director for the Creative Alliance heads to Providence this weekend to do Show & Tell Presentation of Get Your Art On at the annual conference of the National Arts Marketing Project (NAMP) — at their invitation! A program of Americans for the Arts (AFTA), NAMP offers an opportunity for arts and cultural organizations across the country to come together to engage and learn best practices in marketing and development.
Thompson will be presenting the marketing successes of Get Your Art On as a citywide arts and cultural awareness campaign, and showcasing Austin as a leader in celebrating National Arts & Humanities Month.
The following are some of the statistic highlights of the Greater Austin Creative Alliance’s 2009 Get Your Art On celebration:
* Mayoral Proclamation on September 24th proclaiming October as the time to Get Your Art On!
* Celebrity studded kick-off event in local park, the same park where Lyndon Johnson launched his presidential campaign.
* Get Your Art On included in Americans for the Arts’ National Arts and Humanities Month website of celebrations across the country
* Get Your Art On featured in AFTA’s weekly e-newsletter: Arts Watch (reached 7,088 people nationwide) with a hotlink to online Get Your Art On guide on Creative Alliance’s arts and cultural portal site, NowPlayingAustin.com
* Two-day booth presence at the Capital One Pecan Street Festival (150,000 people visit the festival)
* 8-page Get Your Art On guide distributed through The Austin American-Statesman (150,000 circulation plus 10,000 over-run delivered throughout city at arts venues, restaurants, and coffee shops)
* NowPlayingAustin.com (including a specific Get Your Art On web page) had an increase of 5000 more unique visitors in October to reach a total 20,000 unique visitors for the month.
* NowPlayingAustin.com E-Newsletter which featured Get Your Art On reached an additional 7,436 people
* The Austin Arts Minute, a weekly TV program of Greater Austin Creative Alliance and News8, featured launch of Get Your Art On (360,000 households)
* Cap Metro Marketing with 3 exterior queen ads and 150 interior ads (over 30,000 impressions)
* Emmis Radio PSA Campaign (averaging 25,000 impressions)
* Two interviews on KGSR Radio morning program with Latifah Taormina, Greater Austin Creative Alliance’s Executive Director, about Get Your Art On and Free Night of Theater.
* Austin American-Statesmanweb presence on Austin360.com (average 15,000 page hits a day)
* Social Media blasts via blogging, facebook, and twitter that made impressions on over 6,500 people
* Paragraph mention in both the CreateAustin and Cultural Arts Division (with links to http://www.NowPlayingAustin.com) newsletters (reached 1,521 people)
* More than 200 local events were part of Get Your Art On 2009, including the Austin Museum of Art’s annual La Dolce Vita celebration, the 16th Annual Austin Film Festival, Free Night of Theater, Dia de los Muertos celebrations, and the Texas Book Festival.
The Greater Austin Creative Alliance’s 2009 Get Your Arts On celebration was made possible by the generous support of presenting sponsors, and lead sponsors, Capital One Bank and Hook ‘em Marketing. Additional support came from the Downtown Austin Alliance, the City of Austin Cultural Arts Division, CreateAustin, Capital Metro, and Chonny Design. Media sponsors include the Austin American-Statesman, News8 Austin, and KGSR 107 AM.
About the Greater Austin Creative Alliance (formerly Austin Circle of Theaters): The Greater Austin Creative Alliance is a not-for-profit arts service organization working to advance, connect and celebrate Austin’s creative community for the greater benefit of of our region. Greater Austin Creative Alliance membership includes more than 130 large and small arts organizations in Central Texas as well as their practitioners and enthusiasts. The Greater Austin Creative Alliance is funded in part by Mid America Arts Alliance, the City of Austin through the Cultural Arts Division and by a grant from Texas Commission on the Arts and the National Endowment for the Arts which believes that a great nation deserves great art.