Partners with NowAustin!

Austin’s Best New Local Entertainment & Lifestyle Guide

For Immediate Release                                                     Contact: Deirdre Conley (512) 703-5312

Austin, TX – May 5, 2010 – KXAN Austin News, KNVA The CW Austin and KBVO My Austin TV today announced the launch of, a new local web site designed for “Austinites” who want the latest information, news and reviews on music, theater, dining, nightlife and outdoor events occurring throughout the city, all on one easy-to-use, interactive web site. will deliver more up-to-date local entertainment and lifestyle information than any other web site in central Texas. Utilizing a “rich content partner approach”, combines exclusive content from the best local businesses in Austin, covers music, festivals and the arts from all angles, reports on fashion, health and exercise, and lifestyle trends, as well as provides important local news and weather from KXAN-TV.

“Austin is a city rich with first-class music, arts, food, and outdoor activities,” said Eric Lassberg, President and General Manager, KXAN-TV, KNVA-TV and KBVO-TV. “We are excited to partner with local businesses and content providers to offer residents the first of its kind resource that showcases the best that our city has to offer.”

A key partner,, offers up-to-the minute access to information about events, artists, music, local specials, festivals and nightlife.

“We are excited about our partnership with, because it provides an opportunity for Do512’s event listings to reach a broad new audience,” said Jimmy Stewart, Do512. “ KXAN Austin News, and its sister stations, have done a great job building strategic partnerships with some of the city’s best web sites and blogs, and we believe this site has the potential to become the ultimate lifestyle/entertainment-guide for Austin.”

Content partners who are working with to provide an extensive variety of Austin information include:

    • Greater Austin Creative Alliance(
    • Alamo Drafthouse Cinema
    • Do512
    • FoodHawk
    • Rogue Ventures
    • Austin Eavesdropper
    • Edible Austin
    • BookPeople
    • Holland Racing
    • Tribeza
    • Party Ends
    • TheStyleKing
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About nowplayingaustin

The Austin Creative Alliance is a nonprofit performing arts service organization working to cultivate an environment where the performing arts can grow and flourish. We serve over 130 arts organizations with marketing, ticketing, audience development services; AEA paymaster, information & referral services — plus access to affordable health, liability, and event insurance. We also provide online professional development seminars, fiscal sponsorship services for emerging arts groups, host annual unified general auditions, annual theatre industry awards, and consistently advocate for the many benefits the arts bring to our quality of life.

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