Cows on Parade

I grew up in a small Texas town who’s economy was primarily based on cattle production.  That’s right ladies and gentlemen, Hereford, Texas, the Beef Capital of the World— with more cows per capita than any other place on the planet.  Our high school mascot was a cow, our movie theater was called the “Moo-vies”, our local newspaper has a “Beef” section, etc.  So it’s no wonder that cows hold a special place in my heart.

However, in all of my vast cow experience, I have never seen cows used for as noble a purpose as the Austin CowParade. 

The Austin CowParade is just one branch of the largest and most recognized public art event in the world.  Starting tonight, approximately 100 cows painted by local artists will be on display throughout the community

In October, a select number of cows will be auctioned off and a portion of the proceeds from CowParade Austin will benefit the Dell Children’s Medical Center of Central Texas and Superhero Kids Fund. Globally, CowParade has raised in excess of $30 million for its nonprofit partners.

The presenting sponsors of the Austin CowParade are Milton Verret, a local businessman and philanthropist, and the U.S. Money Reserve.  When asked about the event, they had this to say:
“Austin is a great city to host this colorful fundraising event — especially because all proceeds benefit Dell Children’s Medical Center.”

 – Milton Verret
“We were delighted to kick this event off and help it gain traction in Austin. Our citizens are going to be excited about seeing the cow sculptures around town and the visibility given to the sponsors. It’s a win for Austin and a win for the kids at Dell Children’s Medical Center.” – Dean Leipsner, CEO of U.S. Money Reserve.

The CowParade also brings arts education to Austin via the Austin Museum of Art.  On Second Saturdays for families, kids can paint their own mini and micro moos (smaller cow figurines).  These smaller cow figures are also being painted by young patients at the Children’s Blood and Cancer Center of Central Texas and will be auctioned off for charity.

The CowParade will kick off tonight with a public viewing of the hand painted bovines from 7:00-9:00 at the Long Center.  So go out, support some local artists and more importantly the Dell Children’s Hospital.

For more information on the program, please visit

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About nowplayingaustin

The Austin Creative Alliance is a nonprofit performing arts service organization working to cultivate an environment where the performing arts can grow and flourish. We serve over 130 arts organizations with marketing, ticketing, audience development services; AEA paymaster, information & referral services — plus access to affordable health, liability, and event insurance. We also provide online professional development seminars, fiscal sponsorship services for emerging arts groups, host annual unified general auditions, annual theatre industry awards, and consistently advocate for the many benefits the arts bring to our quality of life.

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