Texas Style Council Conference, 2012. Blogging: A New Way to Fashion

Growing each year, the Texas Style Council (TxSC) Conference helps blogging fashionistas develop social-media skills and bring their style sense to a broader internet audience. It’s no coincidence TxSC happens around SXSW as many panelists are in town for other events. The conference, in its third year, was created by fashion blogger Indiana Adams, of www.AdoredAustin.com and presented by Poshmark, creators of virtual shopping parties, (they have an App for this).

Texas Style Council Conference 2012

On the agenda this past weekend: Friday’s schedule was a social gathering with cocktails, followed by a clothing swap. Saturday, a photography workshop followed by a tour of Austin’s thrift shops. Sunday was an all-day panel of speakers from around the country, held at the Blanton Museum. The conference had been sold out since January and I was lucky to get in on Sunday, the day of the symposium.

“Our goal is to connect women who love fashion, with other women who love fashion and to raise the bar in the way we all do social media.”
– Indiana Adams

These (mostly) young woman have established a large, yet close-knit social group and community of friends that share a passion for fashion. Not only are they linked to each other’s blogs, they also have close friendships outside the “blogger-sphere.” This is not the “high style” fashion we may normally think of, these woman prefer to create a style of their own. They thrift shop, find unique pieces of clothing and accessories and share their treasures on their blogs.

Texas Style Council Conference 2012. photo by CLucas

Besides being dazzled by fashion, what I liked most about the symposium, was the inviting, down-to-earth style of the women behind the fashion blogs. I thought the conference was well-organized. It attracted a wide audience and panel, ranging from the lone blogger to Lucky Magazine’s Digital Content Director, Caroline Waxier. The panelists shared their experiences on blogging and insights on how to manage their lives outside of their blogs.  For more on the TxSC go to www.texasstylecouncil.com

Blog by Lucas


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